Understand
Every intervention we build starts with evidence. We study the pathways into gender grievance and hate— and what actually engages them.
How search, recommendation, and community dynamics move young men to hardened grievances.
What content, messengers, and formats actually change behavior from anti-social to pro-social.
Where monetization and design reward radicalizing content, and what reforms would change that.
Publications
We examined recent research to understand how interactions across the radicalization ecosystem at the individual, community, and platform levels shape the escalation of misogynistic worldviews into radicalization.
While the two communities often described similar experiences, they gave men very different lenses for understanding and acting on them. We examined how each community handles grievance — and how community design determines whether that grievance is supported or allowed to harden into blame.
Our researchers created a sockpuppet TikTok account registered to a fake 16-year-old boy and observed, in real time, what the platform chose to deliver. The goal was not to seek out harmful content, but to understand how quickly it might surface on its own.
Full publications are shared with partners and subscribers first. Request access.
Newsletter
Research findings, campaign results, and policy analysis on disrupting digital hate. Published on our Substack and email newsletter.
We partner with academics, platforms, and practitioners on studies that turn into deployed interventions.
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