Redirect

Meeting the digital moment

We run digital ads to intercept rage-bait scrolls and serve healthier alternatives at the exact moment of curiosity — with peers and mentors young men already trust.

Content spreads because it's rewarded.

We spread more positive, pro-social content that not only reshapes feeds, but helps men take the next step into spaces that offer connection, support, and growth.

We're shifting the algorithm from the outside.

2026 IMPACT CAMPAIGNS

Shifting the feed from hostility to hope.

We partner with a diverse network of creators and mission-aligned organizations to reach men across geographies, topics, interests, and needs. Each partnership is unique, and together we test and iterate efficiently — not just to build awareness, but to engage young men on a path toward hope and resilience.

31M+

Young men reached

100+

Digital campaigns run with prosocial messengers

990K+

Young men connected to prosocial partners

50%

Of our audience that watches 100% of our ads *average

Campaign 01American Institute of Men & Boys

Reaching young men with credible voices on finance.

We partnered with personal finance creators — seasoned mentors and peer voices — to test which messengers and messages best reach young men consuming harmful finance content online.

The model

Credible voices test their content with audiences most exposed to harmful finance content, learning what can engage and divert them.

60%

of Gen Z investors learn about money primarily through YouTube — their most cited money resource.

Our results: Efficiently lower costs and higher engagement than 2025 YouTube benchmarks for nonprofit and advocacy ads.

Campaign 02Fishing The Good Fight

Reaching young men with fly fishing in Denver, Colorado.

We partnered with Fishing The Good Fight, a peer-led community and outdoor connection for men, to divert Google searches that lead toward anti-social content to our partner instead.

The model

Fishing the Good Fight weaves together fly fishing, therapeutic group discussions, and community.

17%

Active fishing group members are up to 17% less likely to face mental health issues.

Our results: Effectively expanded our partner's targeting outside of seeking community and mental health services to life advice queries .

Campaign 03Futures Without Violence + UC Santa Barbara

Reaching young men with health & wellness on the UCSB campus.

We partnered with Futures Without Violence to drive attendance for their Unscripted event series at UCSB, working with the campus Health & Wellness team and a student ambassador to bring four events to life over four months.

The model

Real conversation and connection for young men. No curriculum, no awkwardness.

28%

of young men report having no close friends. The goal: help them find connection.

Our results: Reached young men on or near campus 4–5 times per event and originated 36% of attendees.

Campaign 04Men's Therapy Online

Reaching young men with mental health services online.

We partnered with Men's Therapy Online — therapy and community led by male therapists, built for men — to divert harmful YouTube messaging on dating, finance, and fitness toward therapeutic advice on the same topics.

The model

Therapy and community designed for modern mental health challenges.

60%

About 6 in 10 men experience at least one trauma in their lives.

Our results: Drove significant click volume for an engagement campaign, with efficient conversion costs across the signup funnel.

Become a campaign partner

Are you interested in shifting feeds - and culture - with us?

Start a conversation See the evidence