Turning Hostility
Into Hope.
Diverting Hate redirects the tools that pull boys and young men toward hate, and points them toward connection, community and purpose instead.
Our mission
We build the digital infrastructure to disrupt hate before it takes root.
Our vision: to stop hate to safeguard people, communities, and democracy.
One system, three moves.
Each part feeds the next: campaigns generate signal, research turns signal into evidence, advocacy turns evidence into change.
Understand
Research
We apply our research on the pathways into hostility — so interventions are built on evidence, not assumptions.
ExploreCONNECT
Campaigns
We run digital ads with mission-aligned organizations and creators to direct young men to community and support.
ExploreReform
Advocacy
We turn findings into advocacy. We work with policymakers to bring young men and boys in.
ExploreGrowing Impact
We measure success where it matters: fewer people arriving at hate, and more finding something better instead.
25M+
Young men reached
82+
Digital campaigns run with prosocial messengers
812K+
Young men connected to prosocial partners
41*%
Of our audience that watches 100% of our ads *average
Partners we've worked with
Who we reach
Boys and men, in their feeds.
Online, angriest voices are the loudest. These grievance narratives cloud the feeds of young men and boys, telling them what it means "to be a man." We meet them there, in their feeds, with brighter, more hopeful messages of connection, confidence, and community.
Newsletter
Field notes from the front of the shift
Research findings, campaign results, and policy analysis on disrupting digital hate. Published on our Substack and email newsletter.
Prevention is cheaper than repair.
Your support funds the infrastructure that redirects hate at scale. Be part of transforming hostility into hope today.
Donate todayOur work is possible because of the generosity and partnership of our funders
